Hello — I'm Sam.

Real progress for real life.

I help professional women who want to progress their career, but are already spinning too many plates, confidently decide and work towards what's next.

Book a free 30 min chat All the info, zero obligation

Busy, but not moving forward?

A thousand decisions a day, yet you're still losing the thread. Busy, but not productive. Successful, but not satisfied.

Stop reacting. Start choosing.

This might sound familiar…

On the outside, you look completely on top of things. You're dependable, you deliver, and everyone assumes you're flying.

But inside, the pressure has left you second-guessing yourself. You spend your days solving everyone else's problems, leaving you with no energy for your own career or life.

You know something about how you work has to change. But taking the time to step back and sort it out feels impossible when you're the one keeping all the wheels turning.

How we work together

Coaching isn't about adding more tasks to your plate. It's about clearing the mental fog so you can make confident decisions about what's next - and make it happen.

Sam Palmer smiling, laptop under her arm

Clarity

We cut through the daily noise to identify exactly what isn't working and where your boundaries need to be.

Control

We rebuild your energy and strip away the second-guessing so you can start trusting your own judgment again.

Action

We map out your next move on your terms - whether that's stepping up/down/across, returning from burnout, or refocusing your business.

There's no one-size-fits-all here. Every person, every conversation is different — book a call and let's talk about where you're at.

Three things worth sitting with

What are you tolerating right now?

What do you want to change?

If nothing changes, where will you be in a year?

In their words

Shared with permission

Sam has a wonderfully calm and practical approach to coaching. She helped me cut through the overwhelm and identify the key area I needed to focus on, which proved invaluable as I navigated a period of uncertainty in both my personal and professional life. Since working with her, I've gained far greater clarity in my business and found the confidence to take it in a new direction — one that has already proved incredibly successful.

Emily 4 sessions over 5 months

Sam has a powerful way of guiding you to clarity without telling you what to do. Her presence is calm, kind and quietly confident, which allowed her to gently challenge me on everything from moving house, to money mindset, family dynamics, health, and my own limiting beliefs — and every single time I've come away with something practical that I hadn't seen before, but that felt completely doable.

Susie 6 sessions over 5 months

Sam provided a non-judgemental, comfortable and professional space which enabled me to reflect on and create clear goals and strategy for my business. She helped me recognise my strengths and build on the things I felt were weaknesses. After being coached by Sam I feel more confident and motivated in my work and life in general.

Lynsey 5 sessions over 4 months

I came with a subject that I was struggling to resolve on my own, and I am absolutely delighted with the results. Through Sam's support I have achieved things I've been wanting to do for decades, but haven't been able to get there on my own. Sam's coaching technique is gentle, yet challenging.

Becca 6 sessions over 4 months

Sam has been a huge help enabling me to prioritise my business tasks and delve into some in more detail. It's enabled me to see which tasks will make the biggest impact on my future goals, helping me to move my business forward — especially the methods for prioritisation, which I continue to use.

Jemma 4 sessions over 2 months

Sam has been absolutely brilliant. She managed to create this genuinely safe space where I felt comfortable diving into some pretty challenging stuff, and work through thinking about what is important. She helped me articulate what my skills and capabilities are, and build trust in the distinction between fact and fiction. That's made a real difference to how I see myself and my career - and having a more positive spin on what the future could hold.

Emma Management consultant · 6 sessions over 3 months

Working with Sam has been genuinely invaluable. She's really helped me think more clearly and more forwardly about what I want, rather than just focusing on what's happening right now. There's something really empowering about knowing the answers haven't just been handed to you and that they've come from your own thought process. I wouldn't be in the positive space I am now if it wasn't for Sam.

Francesca Returning to work after stress leave · 6 sessions over 3 months

The 1:1 Partnership

The Career & Headspace Reset

Real, lasting change doesn't happen in a single conversation. This is a dedicated 4-month partnership designed to take you from daily firefighting to calm authority.

1:1 coaching: 60-minute virtual calls every 2/3 weeks, around your availability.
Support between sessions: Voice note and messaging for real-time decisions, difficult conversations, and boundary setting.
Personalised frameworks: Practical tools tailored to you, your workload and life outside of work. Frameworks you can use beyond our sessions.

Book a Free 30-Minute Intro Call

A low-pressure conversation to discuss where you are, where you're looking to go, and whether we're the right fit to get you there.

Why I think this work matters

It's not about 'needing' coaching — but how much more could you do with someone in your corner to boost, challenge and support your thinking?

Self-reflection doesn't have to be indulgent; it's the work that lets you operate at your best. Coaching helps you stop the cycle of constant reaction so you can start making intentional choices again. And resilience isn't about never failing — it's about how you get through the messy middle and the unexpected pivots without giving up what matters to you.

I really believe in the ripple effect of this work. Small, intentional shifts in how you show up don't just change your life — they change the lives of the people around you. If you're supporting others every day, whether that's a team, a family or a community, that's even more reason to look after how you operate.

Everything we talk about stays between us, always.

A bit about me

Eighteen years of doing it all — until I couldn't.

In my 18 years in Brand Partnerships, success was easy to picture. I was always good at 'doing it all' — until an injury took away my usual physical outlet. I realised I'd been running, literally, in fight-or-flight for years, heading somewhere I didn't actually want to be. The problem? I had no idea where I did want to go.

I'm not a natural reflector, so I wasn't sure coaching could help me. With my commercial background I struggled to see the return on investment — now I see it every day. The ROI isn't just goals met; it's the efficiency of your energy, which is priceless. I've also learned that splitting goals into 'personal' or 'professional' helps no one. They're always interlinked.

I live in Surrey with my partner and two kids, working out how to build a career while staying present for the people who matter most. Have I nailed that balance? Absolutely not. But balance isn't something you find — it's something you make, and I have the experience and the tools to help you craft yours.

ICF Life Coaching Diploma with The Coaching Academy

Things people ask me

Something on your mind that isn't here? I'm always happy to chat — book a call.

What does it cost?

Because every client's situation and level of support varies, we can discuss the investment and payment options on our initial 30-minute call. There is zero pressure to commit on the spot - the call is simply to explore what you need, ensure we're the right fit to work together, and give you complete clarity on how we'd make it happen.

I'm already completely maxed out. How much time does this take?

I get it — your time is heavily guarded. A session is 60 minutes, usually every couple of weeks. This isn't about adding more tasks to an infinite list; it's about clearing the noise so the rest of your week feels lighter, sharper, and more yours.

What actually happens in a session? Is it just chatting?

Not at all — it's a focused partnership. You bring the life you're living: a big decision you're weighing, a career shift you want to make, or just the feeling of spinning your wheels. My job is to listen properly, ask the right questions, and help you sift through the clutter. You'll always leave with clear steps you feel confident about.

Do I have to commit to a long programme?

No rigid formulas here. Momentum happens when the timeline fits your life. I would always prefer to work with you over 4–6 months, but we'll work out the cadence and package that makes sense for you on our introductory call.

Do you coach online or in person?

Both. Virtual sessions slot neatly into a packed day. But if you're in or around Surrey and a change of scenery helps you think, we can absolutely meet face to face.

How is this different from therapy or consulting?

Therapy looks backward to understand and heal past patterns; coaching looks forward. Consultants tell you what to do from their playbook — a coach believes you already have what you need, and helps you unlock it. We look at where you are now, dismantle what's in the way, and get you where you want to be.

“You'll never get the life you want by trying to fix the life you don't want.”

Peter Crone

Book a free 30 min intro call